If you've clicked on this page, you probably want to know why you should select me as your coach?

Let me tell you the most important reason why...

My clients come back!

They return to me every time they want to change to their next career chapter.

You see, I'm just like you. What makes me different from the other career coaches is that I'm in business too. I don't just coach and leave you to it. I'm in the thick of it, just like you. Grafting. Stressing. Perfecting. Succeeding. And, yes, failing too. I understand the pain of it.

You see, careers are not a game of perfect. They are a game of vision, planning, psychology, timing, fear, trying, getting knocked back, fighting back, stronger, determination and yes, success.

But careers don't manage themselves. They have to be directed. It takes hard decisions and dedicated follow up.

If that makes sense to you too, you'll start to understand that I really care about my clients and about their careers. They are not transactions. They are not a call. They are not a payment received. No. Every client is a relationship. Every one is a confidential bond. Every one is a set of unfolding fears and dreams.


Ultimately, if you're considering working with me, you should know this...

Coaching is personal for me.

I measure my success by your success.

I want you to get the job, every bit as much as you do.

If you're looking to make a change in your career


Direction Change | Income Change | Happiness Change


... you're in exactly the right place


Whether you're looking for your first job or the next step up the ladder;

Whether you're frustrated or want a new challenge;

Or if you just know you're worth more and want a serious pay raise.

This change is within your reach.


My name is Sam Waterfall.

I'm an International Career Coach.

I work with clients all around the world. 

And I help them to make these changes a reality, every single day.

"Working with Sam, I added $175,000
to my earnings in 3 months"


"He showed me word-for-word how to boost my signing bonus by +25%
to more than $50,000"


"Sam showed me how quickly
I could switch the job I hated
for a career I now love"

Sam Waterfall Career Coach & Founder of The Obvious Candidate Method

Jen Svrcek

"In one short call, I realised the power of engaging with you ... and the power of having a outside set of eyes and ears on my problem. Just by providing your service you've 'shown' me your value. I won't leave it so long for the next coaching session!"


About Your Coach Sam Waterfall

I'm an international career coach helping my clients when they know it is time to make changes in their careers. Often I help them to land dream jobs and pay raises. Other times, we're switching industries, re-directing after redundancies, or moving to avoid horrible bosses or toxic work cultures.

I've been privileged to work with clients from over 60 countries and from Students and Graduates to Fortune 500 and FTSE 100 Senior Leaders.

Today, my clients consistently land the jobs they want - often with the world's most sought-after employers including Facebook, Amazon, RedBull F1 Racing, Nike, The United Nations and The World Economic Forum.

But I believe career success is about far more than impressive employer brands. Many other clients find huge satisfaction and happier futures within their current organization, or with startups, non profits, charities or exciting new entrepreneurial ventures.


Sam Waterfall Obvious Candidate


In August 1997 Tom Peters had written his then groundbreaking article 'The Brand Called YOU' which made the front cover of Fast Company magazine.

I was still an undergraduate at that time. And it would be another 5 years before I'd have the opportunity to meet my hero, Dr. Peters in person. 

... But in that seminal article, I'd read the words that would inspire me to help thousands of clients...

"It’s time for me – and you – to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the Brand called YOU."

And that's what I've been helping my clients to do, and be, ever since.

Sam Waterfall Obvious Candidate

I always begin by speaking with my clients in person. This lets me check that we have the right 'chemistry' and can work together and also that you have a challenge I can work with. I'm a coach. Not a miracle worker. There are limits to what I can do. And if I think I can't help you, or you don't need me, I'll tell you that during our initial call.

My clients think I'm obsessive about my "Step 1". They are right. I am. I call it "Career Direction" and it's the foundation for all of my coaching. Once we have your direction clear we can build the rest of your personal brand, marketing materials and career campaign.

I've always been a Marketer. I began my career at the original home of Brand Management, Procter & Gamble, where I learned to market products but soon recognised the need for Personal Branding and "Brand You" in successful careers.

I founded my business Obvious Candidate in 2004 in response to a huge redundancy move from my next employer, global pharmacy giant Walgreens Boots Alliance. While I kept my job that day, 1500 colleagues lost theirs. In the survivor's guilt-ridden aftermath, I discovered I had a knack for helping people to sell themselves as I began helping former colleagues to improve their CVs and resumes by applying proven marketing principles.

Sam Waterfall Obvious Candidate


Since then, the "Obvious Candidate Method" has developed to meet the many needs of ambitious job seekers and promotion hunters.

Today, my core 7 Step services are:

  1. Career Direction Coaching
  2. Personal Skills Audits & Career Gap Analysis
  3. High Impact CV & Resume Writing
  4. LinkedIn Profile Creation & Optimisation Coaching
  5. Networking Solutions for Job Search
  6. Interview Success Coaching
  7. Salary Negotiation Training

I work 1-on-1 with clients on an individual basis. I also serve a worldwide audience via my online courses, podcast appearances and webinars. 

I also works with corporations, startups, universities and charities to support their employability skills and bespoke outplacement services.

My first book, "The 7 Essential CV Upgrades" became an Amazon Kindle Bestseller. I'm also the author of "HIRED! The Essential Guide To Interview Success" and "Telephone Interview Success".


My favourite measure of success is the success of my clients.

For some that's about earning more (sometimes a lot more). 

For others it can be about escaping a problem and gaining freedom or flexibility.

I take particular pride in the number of my clients who return to me after a few years when they're ready for their next pay raise or next career challenge. 

It's a trusting relationship and the Obvious Candidate Method is a 100% proven process they know they can rely on for identifying and landing their next career chapter. 


Obvious Candidate Client Success


These days, I'm based in London, UK with my family. 

I work with clients all around the world.

I've been fortunate to have worked on the ground in more than 50 countries and served clients on 6 continents. I'm open for clients interested in Antarctic careers too, but I'm still awaiting a request from an Explorer, an Expedition Scientist or a Penguin.

Obvious Candidate Career Coaching